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PR/Marketing Communications

Student work and focus in the PR/ Marcomm Track

The Public Relations/Marketing Track has an integrated marketing communication focus which assures that all communication with the marketplace is clear, seamless, consistent, and takes advantages of each medium's strengths.

Students receive grounding in relevant applied theory as it pertains to various types of PR, marketing, and advertising. Students also develop PR and advertising pieces and become well versed in the strategizing and planning process.

More specifically, students develop skill sets that include writing and editing across media; visual communication; broadcast & print ad development; and presentation techniques.

recently added student work

Big Sister Association of Greater Boston: Inspire. Enrich. Transform.Big Sister Association of Greater BostonNCIS: Expand Your HorizonNCIS: Sarah LingNCIS: UncoverNCIS: Yvette ClarkNCIS: JeanineNCIS: LopezAboutBlue: Real All-Purpose ClothingAboutBlue: The Name on Everyone's LipsAboutBlu: Lady ExploraAbout Basic, AboutBluElevating AboutBlu: Hard & Light lineElevating AboutBlu: Healthcare Professionals