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About Basic, AboutBlu

PR/Mar Comm
Comm 326 Advertising
Taryn Snyder and Robin Crampton

On December 7, 2005, four creative teams in Dr. Ed Vieira's advertising class presented their safety footwear advertising campaign plansbooks via videoconference to the client in Italy. In attendance in Italy were the company CEO and his marketing communication staff. There were also participants in France and China. Global participants were displayed on screen while Simmons' students presented their outstanding creative strategies and magazine layouts. Each team presented for 20 minutes followed by a 10 minute Q&A session.

Taryn Snyder and Robin Crampton pitched their ad campaign entitled "About Basic, AboutBlu." They developed a plan for the Basic line of safety footwear.