Elevating AboutBlu: Hard & Light line
- PR/Mar Comm
- Comm 326 Advertising
- Ashley Ferrara, Marlene Marino, Rachel Shafman, and Michele Rafalik
On December 7, 2005, four creative teams in Dr. Ed Vieira's advertising class presented their safety footwear advertising campaign plansbooks via videoconference to the client in Italy. In attendance in Italy were the company CEO and his marketing communication staff. There were also participants in France and China. Global participants were displayed on screen while Simmons' students presented their outstanding creative strategies and magazine layouts. Each team presented for 20 minutes followed by a 10 minute Q&A session.
Ashley Ferrara, Marlene Marino, Rachel Shafman, and Michele Rafalik presented their ad campaign entitled, "Elevating AboutBlu," which promoted the premium Hard & Light line of safety footwear.