Skip to this page's content

AboutBlu: Lady Explora

PR/Mar Comm
Comm 326 Advertising
Amanda Arkins and Lily Strauss-Matathia

On December 7, 2005, four creative teams in Dr. Ed Vieira's advertising class presented their safety footwear advertising campaign plansbooks via videoconference to the client in Italy. In attendance in Italy were the company CEO and his marketing communication staff. There were also participants in France and China. Global participants were displayed on screen while Simmons' students presented their outstanding creative strategies and magazine layouts. Each team presented for 20 minutes followed by a 10 minute Q&A session.



Amanda Arkins and Lily Strauss-Matathia presented their ad campaign entitled, "Cutting Edge Consistency for Day-to-Day Life," which advertised Lady Explora, the ladies' line of safety footwear.